Beauty

MEET CIARA’S NEW BEAUTY BRAND

We’ve seen a surge in celebrity sweetness brands over the last few years, but Ciara wasn’t at the party now; until now…

The singer introduced her new beauty brand “OAM Skin” to her followers and the world in an Instagram post she shared. The series, whose name stands for “On a Mission”, consists of 5 works that focus on increasing the brightness of the skin.

In the middle of her skin care products are Vitamin C Hydrating Cleanser, Vitamin C Shine Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Refresher and Vitamin C Shine Moisturizer. Prices range in the middle of $28-62.

Ciara’s skincare line, OAM Skin, launches September 15 on OAMSkin.com.

Ciara says she worked with a team of board-certified dermatologists to test the products on 96 women of various skin tones. “I would say this is a truly underrated cut in skincare today,” she said. “These works are for all skin types, so we wanted to work on every skin tone.”

“It helps protect. It helps correct. It helps prevent,” says Ciara of the vitamin C in the collection. “You need that vitamin C to give you the glowing skin you’ve always been looking for.”

Ciara’s OAM Skin marks the 12th celebrity beauty brand announcement of 2022. Joining the roster that includes La La Anthony, Scarlett Johansson, John Legend, Winnie Harlow, Hailey Bieber and more.

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