New hair care for treated blonde hair

Blonde is now a way of life. A way of reflecting the personalities of women of different styles and shapes on their hair. Just as every woman is unique, every blonde hair is different. By embracing the diversity of women and the uniqueness of hair, Kérastase has launched an original series to ensure that every woman can confidently embrace blonde hair that reflects her own soul: Blond Absolu! Its motto is “You heart, we protect your hair!”

Blonde is diversity. To reflect your charm is to be both delicate and strong at the same time. On the other hand, blond hair stands for self-confidence, charm and freedom. However, the classic hair care market offers either neutralization treatments that prevent unwanted reflections or treatments that only repair the hair strands for blonde hair. Well why not both? With Blond Absolu, Kérastase offers these two essential requirements in one care line.

“You heart, we protect your hair”

Kérastase’s New Blond Absolu was created with L’Oréal advanced technologies and over 50 years of Kérastase’s hair care experience. Blond Absolu not only prevents unwanted reflections for brighter and more vibrant blondes, but also protects the hair strands and aims to repair your damaged hair after the process.
Let’s get to know the works together:

BAIN LUMIÈRE / Radiance and Moisturizing Hair Bath: It provides deep moisture to the hair fiber, gently cleanses the hair from dirt, provides a smooth touch from the roots to the ends, gives the hair a natural shine. | Use of : Apply to wet hair. Lather, rinse / 250ml-165 TL
BAIN ULTRA-VIOLET/Anti-Reflection Purple Shampoo

It removes unwanted orange/yellow reflections in the hair, protects against daily pollution and oxidation, adds a brighter appearance and softness to the hair. Heavy Neutralization Effect… | Use of : Apply to wet hair. Leave for 2-3 minutes, rinse. / 250ml-165TL
CICAFLASH /Strengthening, heavy-acting hair care milk

The strengthening effect of the mask and the light touch left by the care cream on the hair are in the middle. Instant deep hair repair, strengthening and less breakage. Protection against daily erosion. Deep hydration without weighing down | Use of : Apply to damp hair. Leave for 5 minutes, rinse. / 250ml-195TL

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MASQUE ULTRA VIOLET /Purple Mask Preventing Unwanted Reflections: The power of neutralization met with heavy and strong care. It removes unwanted reflections for a perfect blonde, restructures, regenerates and nourishes the hair fiber, protects against daily pollution and oxidation, makes hair shine and increases softness. | Use of : Apply to damp hair. Leave for 5 minutes, rinse. /200ml-275TL
CICAPLASME / Strengthening Heat Seal Serum: A no-rinse treatment for healthier and stronger hair. Instantly repairs damaged hair and protects against future breakage. Protects the hair against environmental influences. Provides high temperature protection up to 230°. | Use of : Apply to the lengths and ends of dry or damp hair. 150ml-190TL

You can browse our gallery to see each piece in the series in a different way and to get more detailed information.