Beauty

NEW MAKEUP SERIES FROM GWEN STEFANI: GXVE

Cat-eye eyeliner, iconic red lip, and flair… In the years since Stefani first sang, she’s been tight-lipped about the shade of her red lipstick. But now it not only shares the lipstick color, but also gives you the chance to buy it.

Yes, you read the truth. Gwen Stefani is launching her own makeup line, GXVE. This line was born out of a lifelong love of makeup that started when she was a young makeup artist at various stores in California.

We’re definitely in the middle of a famous sweets brand explosion! But Stefani is not a beginner at all. Stefani was apparently born with roots of pleasantness. “Music was unexpected, but makeup was something I’ve always done since I was little. I don’t know why. I don’t know how, but it was born inside me. I’ve always loved it.” she says she. Given the ’90s coolness and style revival we live in, Stefani’s and GXVE are an acclaimed addition to the celebrity roster.

Stefani said she previously worked as a mall makeup artist while growing up in Anaheim, California, prior to her music singing days. In an exclusive to ELLE.com, Stefani said, “People have asked me, ‘What color lipstick are you wearing?’ so it was the obvious place to start,” she says. “That was the number one question asked throughout my career… And I would never tell people what color it was. I don’t know why but it probably meant that one day I would do it,” she said. She also said that the brand of niceness has been around for a long time and is one of the reasons she kept her signature lip look implied for so long. Stefani continued: “There is no one else who can come close to being more authentic when it comes to make-up than I am, because that’s what I’ve been doing my whole life.”

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“I don’t need to do this. I don’t have to work. But for all the blessings I’ve left behind, this is my reward,” he adds. “This is my fortune to have a legacy and build my cause. I know makeup gives me a feeling and that’s why I do it because I want to share it with people.”

The singer did her own make-up throughout her entire profession. The superstar wasn’t working with stylists and makeup artists. Instead she learned to do her own makeup for interviews, music footage, and performances. Although she often experimented with adorable looks, from blue hair to braces, her bright red lipstick quickly became her signature.

“My looks have always been inspired by old Hollywood: red lips, matte powder, cat-eye, sharp eyebrows,” she explains. Naturally, the collection includes these classics and more. Even more convenient, lip, eyebrow and eyeshadow creations are all refillable.

The brand’s name is inspired by the shape of Stefani’s signature. GXVE; It is said to be “give” because the star only signs her name with a “G” and an “X”. The collection is inspired by deep red lips, eyeliner and custom eyebrows from the 1990s and early 2000s; It will feature a variety of beauty creations, including both makeup and skincare.


The line will launch with eight creations, including an eyeshadow palette, pencil eyeliner, liner, and naturally Stefani’s signature red-inspired lipstick available in matte, satin and liquid formulations. The collection will feature four eyeshadow quads, blue and black eyeliners, two different brow pencils, each available in seven colors, and a make-up prep face oil. All housed in black and white packaging that mimics Stefani’s fashion sense with metallic gold accents.

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For the signature look, GXVE will launch a variety of lipstick formulas in matte, satin and liquid formats, all in its signature red shade called “Original Recipe”.

The 52-year-old musician announced the big news on Instagram in 1997 with a glamorous image of herself doing her own makeup and views of her cuteness on No Doubt. Commenting on the Instagram post, makeup artist Kandee Johnson commented, “Remember, when I asked you what you would be instead of a musician, you said ‘a makeup artist’.”

The rock star joins the ranks of other female musicians with her own brands of sweetness, including Ariana Grande, Selena Gomez, and Lady Gaga.

According to the GXVE website; launches in partnership with Nikki Eslami, founder and CEO of New Theory Ventures, a transformative and socially conscious venture capital firm created by wellness, self-care and tech industry entrepreneurs.

GXVE’s formulas are vegan and cruelty-free, in a price range that ranges from mid-$24 to $48. All works will be available directly to consumers and on sephora.com on March 3rd. The series will also be available in Sephora stores on March 10.