Jennifer Lopez started 2021 brightly as usual! Lopez, who shared an image from her Instagram account on Saturday, showed her skin care routine step by step with her brand JLo Beauty. “After the #WashAway2020 event that took place yesterday, we are starting 2021 with a clean face. I can’t believe JLo Beauty is now sold out. We worked on this for years and it finally came out. We’ve tested artifacts and formulas hundreds of times to create flawless works for you to have the sparkle. I’m proud of what we’ve done and I know you’ll love it. We just get started!” Jennifer Lopez tested the works she had been working on for years.

Wearing a shiny silk dressing gown, Lopez asked the camera, “Are you ready to throw 2020 off?” he asks a question to his team behind the camera. Lopez later states that she has Christmas performance make-up on her face and says, “There’s really a lot of make-up, but I’m ready to wash it off.” Choosing a cleanser from the middle of her JLo Beauty works, Lopez simply removes the last traces of 2020 from her face. “After you complete the process, there is a slight glow on your face,” says Lopez, then applying a serum from her brand to her face, “I sent this formula back an estimated 20 times. I wanted to make sure it had a quick glow and firming effect. Then I feed the work that remains on my fingertips to my hand because I want to have nice hands too. I want you to notice one thing: I had full makeup on and my skin was glowing nonetheless. Now I’ve taken off my makeup. I don’t have any makeup on my face and I applied the serum. Right now, my natural skin has more radiance than my makeup face. That’s my goal with JLo Beauty… To make you feel nice on your own skin. Even when it’s just you. Not when you have to put in padding considerations, filters and all that stuff we do on social media to feel nice. This is where you want to feel most welcome,” he adds.


Jennifer Lopez, who started 2020 with an unforgettable Spectacular Bowl performance with Shakira, ended this strange year with a magnificent New Year’s Eve performance in Times Square in New York. Determined to spread her positive power to her fans despite everything, Lopez said, “My mantra for this year: #Keep Dreaming Our future is bright! 2021 will bring unlimited opportunities for all of us to realize our dreams. A dream to unite and eliminate this virus. A dream for a more connected world. I felt that this music was perfect to start 2021 and I was so excited and honored to sing it at RockinEve last night.”