According to the market research company NPD, sales of luxury goods decreased by 14% in 2020, while sales of pure beauty products increased by 11%. In addition, sales of luxury skin care products increased by 5%, while sales of pure skin care products increased by 29%. With this rise in popularity, concepts of pure pleasantness have come to the point where they are no longer a problem to understand. But one module of being a conscious consumer is to make conscious purchasing decisions. So let’s help us clarify this special language called pure pleasantness. This way, you can continue to make the most appropriate choices for yourself.


The word clean is used by brands to denote works that do not contain certain content that they consider controversial or unbelievable. For example paraben or SLS. Pure pleasantries tend to favor natural ingredients. It may also contain synthetics that are considered faithful for humans and the planet at one-on-one time. The confusion here is that there is no consensus and no cosmically accepted list of unwanted content.

A clear seal of approval that is transparent about the ingredients they choose to leave in and out of their products is a great way to show that you’re making an effort to protect you and our planet when you buy. If you have any random doubts, research questionable material yourself. This way you have full control over what you choose to use in your body.


By saying non-toxic, artifacts that are not harmful to humans are defined. Unlike in the concept of Pak, it does not refer to the wasteful components related to the planet. This makes it a less precise category than clean.


More than one high use of ingredients that would be considered wasteful to humans are used in traditional treats. For example, the lipsticks, mascara and blushes we use frequently contain silicone. Unless this content is present, we will not get any toxic elements into our bodies.


Organic is the only term available in the pure pleasantness field and certified by the state. It describes the ingredients that are produced without the use of harmful pesticides or drugs used to kill harmful organisms. Organic labels indicate that the product contains at least 95% organic ingredients.

For works that have received organic certification, check the organic ingredients in the ingredient list. You can also check their website to have in-depth information about the elements they used before making a final decision about the work.


Natural is often used simultaneously or interchangeably with organic. Natural artifacts are artifacts obtained from nature whose contents have undergone the least change. However, it is not specified what the “changes” and “minimum” measure are.

Just because something is natural does not mean it is more faithful or healthy. For example, poison ivy is natural and is sometimes used in works. However, we do not want to use this artifact on our face. In fact, in our search for natural artifacts, organic certification means not using wasteful pesticides. Again, do your research and find out which natural artifacts will be best for you!


Although the previous concepts are heavily related to content safety, which is related to humans, environmentally friendly and green labeled works are designed in a way that features will have little or no harmful effect on the environment. In this process, it should be taken into account how the work is made, what it is made of, how it is packaged and how it is delivered. Since there is no random regulation about these concepts in the hospitality industry, meeting one or two of the questions asked above ensures that they are labeled as eco-friendly and green.

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In this case, the best thing to do is to look at the frequently asked questions page of the brands named green and what they have done to the name of environmental entrepreneurship. Thus, you become a conscious consumer and a more sensitive individual to the environment.


It would be appropriate to examine the concepts of vegan and cruelty free. A vegan product does not contain any random ingredients or by-products of animal origin. Although the concept of vegan is sometimes confused with cruelty free products, it is actually different. Cruelty-free means that this work has not been tested on animals.

If we want to make sure that no animals are harmed in the production of our beauty routine, it’s best to look for products that are both vegan and cruelty-free.