Known for her mirror-style selfies and minimalist aesthetic, Rosie Huntington-Whiteley now specializes in a new branch: Pleasure. Rose Inc. Rosie Huntington-Whiteley, announcing that she has founded a brand of sweetness called, was inspired by the blog she founded in 2018. Sharing his personal favorites and pleasant routine for a long time on his website, Whiteley decided to create his dream works himself.

Huntington-Whiteley, which was added to the list of beauty brands of celebrities, designed a collection based on the wishes of its fans and followers. Huntington-Whiteley, who produced a scale of works according to the wishes and needs by listening to the comments, complaints and recommendations of his fans, worked with Caroline Hadfield, the CEO of Rose Inc, to establish a ‘modern brand of pleasantness’.

Huntington-Whiteley, who produced a 6-cut series for the first collection of his brand, stated that skin care starts with the essentials. Huntington-Whiteley, who said that he focuses on the adult acne issue in particular, said in his conversation with Refinery29, “I have acne-prone skin all my adult life and I have been trying to figure out how to deal with it since I was 16 years old. “I have done my own research over the years, but the two ingredients that gave me definite results were AHA tonics and moisturizing serums.”

Huntington-Whiteley, who designs make-up works as well as skin care, designed her favorite works. Huntington-Whiteley, who designed a concealer that offers cream blush, lipstick, eyebrow gel and everything in one, stated that he was personally interested in the formulas of all works.

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