Lady Gaga introduces her completely revamped brand Haus Labs by Lady Gaga (formerly Haus Laboratories). After its relaunch, the goodness brand Haus Labs will be available to even more goodies around the world. In addition, the brand will focus more on pure pleasantness.

Lady Gaga officially launched Haus Laboratories in 2019, where it’s only available on Amazon and the brand’s website. Last week, fans observed that the cuteness brand was quickly removing all Instagram posts. Many people wondered about this move and thought that the renewal of the brand’s identity was involved.

TRUE! After a short while, the brand announced its new name with its new slogan “The Future is Beautiful” and turned its focus to pure pleasantness. The brand logo has also been renewed in a form that, unlike the original black tone, will have an easier font and a pastel turquoise shade.

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Lady Gaga’s “redesigned” brand, Haus Labs, will feature “superior pure artistic makeup powered by innovation.” While the brand isn’t revealing any details of the artwork now, it has repeatedly emphasized that the pieces will be vegan and cruelty-free. The brand will also offer “high-tech, high-pigment and high-performance” products with built-in skincare benefits.

Haus Labs by Lady Gaga will be available from June 9 at, in the United States (US) and Canada, and 26 Sephora stores in the US. The brand will also be available at “hundreds more” Sephora stores this fall. Prices range from $22 to mid-$38.

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In addition to the renewed distribution, every consumer touchpoint has been considered again with Haus Labs. Packaging, formulas, logos, and advertising have all been given an update. “Everything is new for consumers,” said Kelly Coller, head of marketing at Haus Labs. “We have three artifact columns: they are high-tech, high-performance, high-pigment.”

Rethinking the brand for Gaga, the creative force behind the brand, as well as winning 13 Grammy awards, 18 MTV Video Music awards, two Golden Globe awards, and an Oscar winner, started by first creating a work price proposition.

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“As far as I could see, being a strict make-up lover meant that being pure in make-up meant sacrificing bold colors and long-lasting performance. “I didn’t just want to challenge it, I wanted to go beyond it,” he said. “The more I learn, the more I can do for the world that isn’t just about my own words; I’m working to unlock self-expression for everyone.

“The process has been a tremendous learning experience, beyond my own personal art I had to become a student of the sweets industry. I had to learn as much as I could in order to present a valuable brand and works to people. My process meant asking hard questions; It’s not about what people will buy, it’s about what issues need to be resolved,” he continued.

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