Harry Styles, who went from being the hottest girl in One Direction to a famous lead singer and finally a fashion icon, has an original plan. There can be no more logical project than Styles, who seems to be the inspiration for new fashion and beauty trends with his style outside of gender stereotypes, even as the creator of these trends, to establish his own cuteness brand!
On May 25, Styles and his longtime assistant Emma Spring applied for a perfume and cosmetics company, according to the UK’s official company registrar. In the application made as ‘Styles, Harry Edward’, fans pointed out on social media that this name could be for his music called ‘SHE’ in 2019, which describes Styles’ feminine side.
Harry Styles, who replaced Harry Edward Styles with his brand as Styles Harry Edward, is expected to be the new sweetness brand SHE. Except for the name given in the usual company records, everything else is speculation. Although there is no proof that the brand is indeed SHE, considering Styles’ genderless choices in style, the title ‘SHE’ sounds very likely!