Harry Styles, Hailey Bieber, Rihanna, Kylie Jenner, Kim Kardashian, Selena Gomez, Lady Gaga, Jennifer Lopez… we can count more! The cuteness brand trend in the midst of celebrities is growing day by day. Now it’s Ariana Grande’s turn! The new venture of newlywed Ariana Grande, who joined the caravan of celebrities’ makeup brands, is in the cuteness section.
Grande, who received patent and naming rights for her beauty works, preferred the single music ‘God Is A Woman’ released in 2018 for the name of her brand. Claiming naming rights in skin care products, body care products, sprays, shower gel, shampoo and many more categories, Grande’s brand is expected to be quite comprehensive.
Having gained experience in the world of beauty before, Grande had a revenue of $150 million in 2017 with a total of 6 perfumes, including ‘Cloud’, ‘R.EM’ and ‘Ariana Grande Eau de Parfum’. That’s why we’re sure that Grande’s beauty brand will be just as successful as its perfumes!
Making the ponytail a signature style, Grande not only builds an empire of niceness, but also inspires many brands in the world of cuteness. Increasing the sales of ‘bath bomb’ works with the musical image of ‘God Is A Woman’, we can say that Grande is a ‘trend-setter’ in the branch!