Our knowledge of skin care is increasing every year. Our skin care vocabulary expands a lot when we say ancient sweetness ingredients and new ingredients in skin care. Just like every year, we learned about many different content in 2020. While our interest in different fields increased during the stay at home, some of us dived into definition research and some of us dived into new skin care products. With the miracle retinol experiences shared on Instagram or the C-Vitamin, which has started to be counted as a need, we turned to the works that we have not tried before. If you have added new products and new ingredients to your skin care routine during this process, you are not alone.

Ceramides and niacinamide, which are normally included in the care products, but have been under the spotlight this year, have entered the middle of the most searched skin care ingredients on Google. Content that is talked about on social media but not known exactly what it does is in the middle of the most searched on Google in 2020.

For you to find your way more comfortably in the skin care department, which has turned into a maze, Cult Beauty has brought together the most searched skin care ingredients on Google in 2020. These contents, which underline the care and pleasantness trends of the year, can be the analysis of many skin complaints at the same time.

You can check out the 10 most wanted skin care content and benefits in 2020 in the photo gallery…



The most asked question: “What does retinol do to your face?”

With nearly 1 million searches, retinol has doubled its searches over the past year. In the midst of skincare trends, retinol is an ingredient derived from Vitamin A. Reitinol, which increases the production of collagen by accelerating the cell renewal process of the skin, reduces the appearance of fine lines and solves pigmentation and acne problems. Retinol, which regulates skin tone by increasing the formation of new blood vessels in your skin, gives a brighter and radiant face.


Night Moisturizer with Retinol and Alpine Flower, 525 TL ORIGINS origins.com.tr

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The most asked question: “Is castor oil good for the skin?”

While coconut and argan oil are among the recognized ingredients in skincare, in 2020, castor oil is under the spotlight. Castor oil, which has an 82% increase in searches compared to last year, is generally used in eyebrows, eyelashes and hair. Castor oil, which makes hair grow and look healthier, also makes your skin look healthier with the E-Vitamin in it. Castor oil, which supports natural collagen production, beautifies problems such as eczema, dermatitis, rosacea, psoriasis and keratosis pilaris. Used as medicine in ancient Egypt, castor oil is believed to strengthen the immune system.

Repairing Hair Oil, 215 TL L’OCCITANE loccitane.com.tr

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The most asked question: “What does Vitamin C do to your skin?”

If you consider yourself an expert in skin care, you probably have products containing Vitamin C in your collection. With over 1 million searches in 2020, Vitamin C increased by 204% compared to last year. Vitamin C, which is the most recognized skin care ingredient of the year, draws attention with its defense and anti-aging properties. Vitamin C, which allows you to have a soft, even and radiant skin at once, solves problems such as fine lines, acne spots and dryness.

Fresh Pressed 7-Day Vitamin C Care Supplement Set, 239 TL CLINIQUE clinique.com.tr

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The most asked question: “What are the benefits of hyaluronic acid?”

While there are countless acids in the skincare department, this year’s most recognizable ingredient is hyaluronic acid, according to Google information. Hyaluronic acid, which has a 400% increase in search, strengthens the skin’s moisture barriers with its water and moisture retention feature. While your body’s ability to produce natural moisture decreases with age, hyaluronic acid reduces the appearance of fine lines and wrinkles by providing moisture support. Recommended for your dry skin in winter, hyaluronic acid is among the most valuable ingredients for the skin to gain moisture.

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Hydra Zen Glow Liquid Moisturizer with Aloe Vera and Hyaluronic Acid, 250 TL LANCOME lancome.com.tr

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The most asked question: “What does the squalane do?”

Squalane, which has experienced a 138% increase in searches, is in the middle of 2020’s skin care content under the spotlight. While balancing your skin’s sebum production, squalane, which regulates moisture rates, creates a barrier for your skin with its antioxidant content.

Moisturizing Cream with Squalane, 379 TL KIEHL’S kiehls.com.tr

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The most asked question: “What is salicylic acid?”

Salicylic acid is in the middle of favorites in the skin care department, with 370,000 searches, an increase of 182% compared to last year. Salicylic acid, in the middle of beta hydroxide acids, acts as a natural exfoliant while clearing clogged pores. Salicylic acid, which is in the middle of ideal tests for unwanted spots, opens the pores and provides deep cleaning of skin cells. At the same time, salicylic acid, which balances your skin’s excess sebum production, reduces inflammation in the skin.

Perfectionist Pro Skin Texture Refining Peel, 580 TL ESTEE LAUDER esteelauder.com.tr

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The most asked question: “What does Benzoyl Peroxide do?”

If you have experienced increased acne on your skin this year, you may have discovered benzoyl peroxide. This anti-acne ingredient cleans the bacteria in the pores and removes excess sebum and dead cells from your skin. In addition to being used to prevent and clean acne, benzoyl peroxide, which also relieves dryness, becomes stronger when combined with moisturizer and serum.

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10% Benzoyl Peroxide Lotion, €38.45 JAN MARINI skinstore.com

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The most searched question: “What are the benefits of a hammam?”

Known as witch hazel, witch hazel or hamamelis, this ingredient has been included in skin care routines for centuries. Hamamelis, which is found in many ingredients from gels to moisturizers, draws attention with its anti-inflammatory and anti-viral properties. Hamamelis, which reduces the signs of aging while tightening the pores, works against acne. With much more benefits than is known, hamamelis also reduces redness and swelling around the eyes.

Moisturizing Eye Cream with Aloe Vera and Witch Hazel, 315 TL BOBBI BROWN bobbibrown.com.tr

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The most asked question: “Does niacinamide solve the problem of acne?”

Niacinamide is in the spotlight this year, with searches increasing 181% in 2020 compared to last year. Niacinamide, a form of vitamin B3, is in the middle of the most recommended ingredients for acne treatment. Niacinamide, which soothes and harmonizes the acne problem, also supports your skin’s natural collagen and hyaluronic acid production by reducing the effects of the environment. Niacinamide, which increases hydration, reduces signs of aging, and shrinks pores, also equalizes skin tone.

Buffering Anti-Blemish Lotion, 259 TL MARIO BADESCU sephora.com.tr

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The most asked question: “What are ceramides?”

Along with niacinamide, ceramides, which are in the middle of 2020’s anti-aging formulas, are in the middle of the skin care ingredients that people ask the most. Although your skin naturally produces ceramides, age and sun rays damage and weaken your skin’s natural production. While you have a drier skin with decreasing ceramides, the symptoms of redness, wrinkles and dehydration increase at the same time. Skin care products containing ceramides not only strengthen your skin’s barriers, but also make you have a firmer and softer appearance.

Ceramidin Moisturizing Serum, 365 TL DR. JART sephora.com.tr

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